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There are many different applications for bulk SMS services
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Bulk SMS offers a unique and invaluable way for business to communicate with both current and potential clients. Through a direct and simple medium, this incredibly efficient means of communication is uniquely able to target the specific audience a business is aiming at.
A company who is running a new promotion might only be interested in a specific target market. They may have details (like email addresses, physical addresses, phone numbers) for this audience, but not a simple way of reaching them directly. The cost and time it takes to either phone these people individually or even send personalised letters through the post, has high opportunity costs. Sending an (customised) SMS allows instant transfer of information to the exact people who are being targeted, with limited strain on time or budget.
Through bulk SMS services, a business is able to send these incredibly valuable forms of communication to a large group of people all at the same time. The recipients are then able to decide when they would like to open the message and engage with its contents. This provides for a less intrusive and disruptive customer experience. Phone calls are often received negatively as recipients are not always available to discuss content or they often feel as though their privacy and personal space has been intruded upon. Emails are great, however people often delete marketing emails without even reading them. Bulk SMS services are direct, efficient and far less intrusive.
Another use for bulk SMS services arise for business who need to send instant communications to clients who are engaging with a service offered by the business. If a flight is being booked online, a quick and customised SMS notification with all the relevant data is a perfect way to aid a customer in simplifying their online booking experience. Banks use bulk SMS services to relay passwords to clients who are accessing their online banking services. Sports scores, traffic information, product/ service sales and promotions, meeting reminders and insurance quotes are just a few of the vast number of every day business applications which can use bulk SMS services to enhance and simplify the customers' experiences. This surely is a service with near limitless application - a service not to miss out on!
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